Map Your Future
Career coaching for GIS professionals who are ready to tell a better story. Two focused sessions to sharpen your portfolio, resume, and interview presence.
Technical Skills Get You in the Room. Your Story Gets You the Job.
You know your tools. You deliver results. You understand the data. So why does it feel so hard to communicate your value in interviews, on your resume, or when competing for that next role?
Most GIS professionals struggle to articulate what makes them valuable beyond their technical capabilities. They undersell themselves, leave important experience off their resume, and miss opportunities because they don't know how to tell a compelling story about their work.
That's where coaching comes in.
Why Work with Juliana
Former hiring manager. Career coach. Someone who landed a job at the world's largest GIS company with just one semester of coursework.
People Coached
Years in GIS
Sides of the Table
Juliana McMillan-Wilhoit is an internationally sought-after speaker and coach specializing in GIS career advancement. As COO of F&T Labs and creator of the GIS Portfolio Challenge, she's helped professionals at every career stage navigate transitions, pivots, and promotions. Her experience as both a hiring manager and coach means she understands what happens on both sides of the interview table.
The Map Your Future Methodology
Two one-on-one coaching sessions built around three core areas that matter most for career advancement.
What Fires You Up
Discover what truly motivates you and how that connects to your career goals. Understanding your "why" makes everything else click into place.
Articulate Your Value
Learn to clearly communicate what you bring to the table, including the work that doesn't show up on a traditional resume.
Showcase Your Work
Improve your resume, portfolio, and work samples to effectively demonstrate your strengths and experience to hiring managers.
Two Sessions, Focused Support
Two one-on-one coaching sessions
- 45 minutes per session
- Tailored to your career stage
- Resume and portfolio review
- Map Your Future framework
Results vary based on individual circumstances, effort, and the job market. Many coaching clients have successfully found positions and advanced their careers using this framework.
GIS Career Guidance
Get a sense of Juliana's approach through these videos on portfolio development and career strategy.
Building Your GIS Portfolio
Career Strategy Tips
Showcasing Your Work
Portfolio Development
Internationally Recognized Expert
Juliana has keynoted and spoken at conferences across the country on GIS career development, portfolio strategy, and public health informatics. She created the GIS Portfolio Challenge and developed the Map Your Future methodology based on years of coaching and her own experience navigating the industry.
As a mom of two, she's particularly skilled at helping people craft stories that include all their valuable experience, not just what fits neatly on a traditional resume.
Schedule Your First Session
Book your first coaching session using the calendar below. Payment is processed securely through Calendly.
Frequently Asked Questions
How long are the coaching sessions?
Each session is 45 minutes. We'll schedule both sessions when you book, or space them based on your needs.
What if I need more than two sessions?
Additional sessions can be scheduled separately. Many clients find two sessions sufficient for resume review and interview prep, while others benefit from ongoing support during their job search.
Is this only for public health GIS positions?
While Juliana's deepest experience is in governmental public health informatics, the framework applies to GIS roles across sectors. The principles of articulating your value and showcasing your work translate to any industry.
What if I'm still in school or just starting out?
The coaching works at any career stage. Whether you're entering the field, making a pivot, or seeking advancement, the Map Your Future methodology helps you tell a compelling story about where you are and where you're headed.
How does payment work?
Payment is processed securely through PayPal. Once you book your session through Calendly, you'll receive a payment link. Payment is required 48 hours in advance of your scheduled session.
What's your cancellation policy?
You can reschedule sessions with at least 24 hours notice. Please refer to the booking confirmation for complete cancellation terms.
Ready to Tell a Better Story?
Schedule your first coaching session and start building a clear path to your next opportunity.
Book Your SessionsTwo sessions. Focused support. Real results.
